My 'gypsy' facination..

  The Banjaras and Lambadis  are  tribes from India who have frequently been called the 'gypsies' of India. Which is not true! But I have had a life long fasination with their tribal clothes..I have been to Rajasthan(this is where they originate from) and bought a silver arm band. Bought their tribal necklace and clothes that were second hand because I thought they were so authentic. My mom has been trying to discard all of it and now that I have reached a certain age where I cannot get away wearing all this chunky jewellery and clothes I have framed the necklace...I think it's really cool.
      The colours and mirrors and coins they use with real silver is all handmade and for me it's really a piece of art. The embroidery is beautiful...here are pictures so you can see what I'm raving about!!

Is India a difficult market to penetrate for the western big brands??

While studying for my masters in fashion Business ,we had a visiting teacher from Paris who was working for a famous brand and she said something very interesting. She said that India is like no other market in the world. It has it's own culture and a very strong 'Bollywood' influence which makes it one of the toughest markets to enter. This made me think long and hard. What I came up with is WHY Its so difficult. I am going to be writing a lot about fashion in India. The way we look at fashion. Why we are the way we are. Of cause all the different Indian clothes.
   All the big fashion houses have to realise that India is a HUGE country. In spite of all it's differences, the poverty, ineducation and problems with politicians...as people we are very opinionated and not too easy to get influenced by marketing gimmick's. Even the most smartest Indian thinks with his heart. So that makes us very impulsive. Culture plays a strong part in every Indians fashion sense. Why we choose certain colours, why these perfumes? what makes us like these styles and not difficult to understand if you only understand the strong influence of culture and society. Most Indians love strong colours..we are not shy to wear the brightest and boldest of colours. Why? We seem to love the actual textile and appreciate its weave and the finish more than we seem to care about the shape. Why? I will try to explain all this in my posts and hopefully some of the western designers will adapt their style a little when they try to enter India.

Cerruti's 100th store opening..in Shanghai!!

 Nino Cerruti...did u know Armani worked under him??

The Boutique...

 The show....

Us posing as celebrities!!

The Grand Gateway Luxury Mall...

Here I am!!

  Sorry guys! must be this change of weather!...Have been lazyyyy and sleepy!! But soon am going to post some happening stuff for u! Keep watching. :)

Useful! Useful!

very nice find! click on that to see information on fashion gadgets for fashion blogs...yipee!!

Alexander McQueen.

This was the Fashion geniuses last collection before his tragic death.

My Indian Fav. designer.

  This guys is the coolest Indian Designer that walks in the land of a million temples! His style is edgy, colourful and very playful. It's great stuff that he always manages to put out there and is the only Indian designer invited to the Paris Fashion week . The name he choose for his label is fun too "Fish Fry!"

                                                      His F/W 2010-11 collection of RTW.