Monday, February 20, 2012

The sweat, tears and dreams behind one tiny brand- a personal journey.

     Phew! Sure will be relieved once I have my 1st collection ready. My new baby Hinas Atelier was born in the end of Jan. Since I am from India and know the fashion industry better back home, I foolishly thought it would be a good idea to go back to my hometown and get my work done. India is a country with its own charm...but working here can be a challenge! The next few posts I hope I can share with my friends the steps and the experience I have lived. It could help someone else....maybe someones who´s walked these steps before me can relate to it. Someone could do things differently than I did. :) But am happy to have started Hinas Atelier, for women. Going back to creating and designing like the way I think it should be. Pampering the woman and working around her personality and body type. Each piece with a story, an inspiration and the shadow of the woman who can carry it off. Every one as unique as we are in this world. As I will show my first collection to close friends and family first. I will lay bare my babies to be viewed and loved..or critiqued. I hope it will be well accepted and that I will have made a tiny change to someones life,  for the better. 


Wednesday, February 1, 2012

What else but my Favorite Jewelry Brand!




I was in my Favorite bookshop in Shaghai, one dull and rainy autumn afternoon when I first stumbled upon Todd Reed. It was love at first sight. I simply, totally loved, what he had done with raw diamonds. I love understated glamour and Todd Reed is ALL elegance for me. See for yourself and let me know!